A Sustainable Future for Franchising

AGILE FRANCHISING is a concept that combines principles from agile methodology with the traditional franchise model. Agile methodology, originally developed for software development, emphasizes iterative progress, flexibility, and responsiveness to change. When applied to franchising, it aims to make the franchise system more adaptable and resilient.

How agile principles can be integrated into franchising.

1. Iterative Improvements

Just like agile software development involves regular updates and improvements, agile franchising involves ongoing adjustments to the franchise model based on feedback from franchisees and market changes. This helps in refining processes and strategies continually.

2. Flexibility and Adaptability

AGILE FRANCHISING emphasizes the ability to adapt quickly to new trends, technologies, or customer preferences. This means franchise systems can be more responsive to changes and can implement new ideas or practices more rapidly.

And

3. Collaborative Approach

Agile promotes collaboration among team members. In franchising, this translates to better communication and collaboration between the franchisor and franchisees. Franchisees’ feedback is valued and used to make improvements, creating a more cohesive and supportive network.

4. Customer-Centric Focus

Agile methodology is heavily focused on delivering value to the customer. In franchising, this means that the franchise model should be designed with the customer experience in mind, ensuring that franchisees can meet customer needs effectively.

5. Data-Driven Decisions

Agile relies on using data to make informed decisions. AGILE FRANCHISING would involve leveraging data from franchise operations to drive improvements, optimize processes, and address issues.

What we can do for you.

Surprising and inspiring the world
with valuable business.

Not a broker,
as a right-hand man

Buying a franchise is not easy decision. We’ll support your management decision as a right-hand man of the president from within your organization.

In the progress, leading
as a project manager

Most important phase is what we should do between contracting and the starting a new business. Our team has a lot of experience about the project management.

After starting,
always by your side

Usually, the supervisor from the franchisor will support your business after starting, but don’t forget that we’re always beside you as a 2nd opinion.

Our Team

Experts in each country support value creation
for your organization.


Masayuki Toma

Founder/CEO, ATRUSTIA LLC.


Yoko Sugiura

COO, IMT Co., Ltd.


Sean T. Ngo, MBA

Co-Founder/CEO, VF Franchise Consulting


Takeshi Kusaka, CPA

President, T Navigation & Coordinator for Overseas Business Development at JETRO

Work with us

Back